Electrolux was founded as Elektromekaniska AB in 1910 but changed its name to Elektrolux after merging with Lux AB in 1919. The merger was handled by the Swedish Axel Wenner-Gren. The name was changed to Electrolux in 1957. Their first product was a vacuum cleaner and there was no looking back from then on. The company was a holding company in 1928 and in the 1970s it grew rapidly under the mentorship of Hans Werthén.
